Why Top Entrepreneurs Do This (Gary Vee’s 343 Rule)
Why are top entrepreneurs putting out so much marketing content? The answer lies in a comment Gary Vaynerchuk (“Gary Vee”) made about his own personal brand: he put out 343 different pieces of content in a single day, with the message that “your niche is you.” The comment went viral and it raises an important question for entrepreneurs of any size: how much content should you actually be producing, and why does it matter?
By comparison, GoldHouse currently produces around 10 pieces of content per day a fraction of Gary Vee’s output, but still a meaningful volume built up over several years. While few businesses have the resources to match Gary Vee’s scale, the underlying principle he’s describing producing good quality content that people relate to, and distributing it effectively is something every entrepreneur can apply, regardless of size.
Personal Brand vs Business Brand
A key distinction Gary Vee focuses on and one that’s often overlooked is the difference between a personal brand and a business brand. Very few people talk about business brands directly. Instead, what people actually respond to is the entrepreneur behind the business, and it’s that individual who shapes how the brand is perceived.
This is especially true for entrepreneurs running businesses in the £0 to £10 million revenue range, where the founder is typically the “kingpin” or “queen” of the business. In this stage of growth, people buy the founder before they buy the products or services which is exactly why personal brand matters so much on social media.
How Big Is Your Market? (UK & US Stats and the Oversaturation Myth)
One common objection entrepreneurs raise is the fear of “oversaturating” their audience by posting too much content. According to this argument, that fear is misplaced because it assumes every follower sees every single piece of content posted. In reality, most people only see a small fraction of what’s published, which is exactly why multiple touch points across multiple platforms matter so much.
To put the size of the opportunity into context:
| Market | Number of Businesses (Potential Clients) |
|---|---|
| UK | 5.7 million |
| United States | 36.2 million |
For a business selling into other businesses, these figures represent the scale of the potential audience available reinforcing why consistent content and distribution, rather than restraint, is the right strategy.
One important concept underpinning this is that one piece of content isn’t limited to one platform. A single clip, video, picture, or written post can be repurposed and distributed across multiple platforms turning one original piece of content into five, six, seven, or more separate pieces depending on how many platforms it’s adapted for.
The advice given to clients is simple: start building your brand, even if that means just one piece of content a day, or even one a week. Start small, build consistency, and grow your budget and team around it over time. You can begin entirely on your own.
Ranking Every Platform (LinkedIn, YouTube, TikTok, Instagram, Facebook, X, Email)
Across all platforms combined, GoldHouse has built an audience of roughly 30,000 followers, built up over many years. Here’s a breakdown of how each platform has performed, based on direct experience running the brand:
1. LinkedIn
LinkedIn was the first platform used and has been a strong source of business-to-business (B2B) referrals though it can extend to business-to-consumer as well. LinkedIn helped generate real business leads, contributed to securing appearances on Sky TV, and built valuable networking relationships. It’s rated highly for networking and reaching high-value clients.
2. YouTube
YouTube is described as the platform the brand is “really making it” on, and is used specifically for long-form content, since other platforms aren’t built to support it in the same way. YouTube Shorts are used for bite-sized, “mic drop” moments ideal for topics like business, property, tax, gold, and wealth. YouTube is also highlighted as the second biggest search engine in the world, owned by Google, the largest.
3. TikTok
TikTok took time to gain traction and is currently ranked third. It’s primarily valuable for awareness rather than direct leads the account has grown to roughly 3,500–4,000 followers, and while it hasn’t been a major lead source, it has reinforced the brand’s overall message and generated some leads and referrals.
4. Instagram
Instagram has been the biggest positive surprise. Despite having fewer followers than TikTok, the quality of engagement and referrals from Instagram has been notably better particularly since Instagram’s video features have improved. It’s delivered more than just awareness; it’s become a genuine referral channel.
5. Facebook
Facebook is described as difficult to gain traction on organically, and largely reliant on paid advertising to be effective. Paid Facebook advertising is flagged as a possible future investment area for the brand.
6. X (formerly Twitter)
X is described simply as “hard work” with an open acknowledgement that it’s not entirely clear how to make the platform work effectively for this type of business.
7. Email — The GoldHouse Gazette
Email marketing, delivered through the GoldHouse Gazette, is highlighted as one of the most important channels of all. It’s sent weekly and shares multiple different cuts of content. Unlike social platforms, which are subject to algorithms, email is described as a direct, unmediated connection with the audience “this is really you.”
8. Website, SEO & Blogs
Alongside social platforms, significant effort has also gone into the website itself — including SEO and blog content as a further foundation of the overall marketing approach.
Website, SEO & the Real Formula
Compared to Gary Vee’s reported 343 pieces of content per day, GoldHouse currently produces around 10 a gap that’s openly acknowledged. But the real formula isn’t simply about matching Gary Vee’s volume. It’s about combining quality and volume together, which is the genuinely difficult part to get right.
The underlying logic is straightforward: how many people see you, and what value you communicate, directly correlates with how many people come to you when they eventually need what you offer. If people don’t know you, or don’t hear from you consistently, they simply won’t think of you when the moment arises no matter how good your business actually is.
This is why marketing, and specifically personal brand, is described as a genuine superpower for entrepreneurs to harness using consistent, high-quality content distribution to grow a business well beyond what traditional marketing alone could achieve.
Stay Connected with GoldHouse Accounting
If you found this useful, it’s exactly the kind of value we share every week through the GoldHouse Gazette our email newsletter covering business, property, tax, gold, and wealth. Beyond marketing insight, our tax advisors and wealth management consultants help entrepreneurs build and protect the wealth their businesses generate, in a smart and tax-efficient way. Subscribe to the Gazette or get in touch to find out how we can support your next stage of growth.
This article reflects the presenter’s personal views and business experience, and figures (such as follower counts and content volumes) are approximate as stated at the time of recording.
